How are those other bands getting those sweet gigs at venues in Fort Collins?
Take a moment to think about how you contact booking agents. An informal approach only makes sense if you already have a relationship with that person.
When making a cold contact to inquire about a show, make sure your email is clear, professional, and contains all the information a booking agent might need. It is not their job to research bands, and they probably won’t look you up if you don’t include links.
Here, we’ve provided a sample booking inquiry. We recommend that you don’t use this as “fill in the blank” form, but try to customize it in a way that makes sense for your band. Keep it on hand to use as a template so you can quickly submit your band for opening slots as soon a show is announced.
Hi (VENUE or BOOKING AGENT or ANOTHER BAND),
I would like to submit my band as support for (SHOW) on (DATE).
(BAND NAME) is a (# OF MEMBERS) piece (GENRE) band, based out of (TOWN). We have released (#) albums, and played (List venues, festivals, and notable supporting slots), and gathered a loyal following locally. We actively market every show we play, and will help pack the house!
Feel free to add a more personal note, but remember the object is to convey your value.
Thank you for your consideration!
A cool press photo at the bottom can help grab attention.
I’m not even sure where to begin with this post. So I’ll just dive right in and hope that you can hang on to me as I plummet in to the depths of this announcement.
I’ve been dabbling with the idea of opening another Cohere location for over a year. We started and stopped, almost found what we needed and then my gut told me to bail late last year. It was a painful thing to let go but I knew I should wait for the next great idea to “pop.”
Last December, this POPPED.
Naturally, I would stay awake at night tossing this story around in my head-alternating between the excitement of feeling that I could contribute to the problem (lack of safe shared rehearsal space) and terror (lack of ANY knowledge of the local band scene).
Luckily, one of Cohere’s tenured members and one of my dearest friends Julie Sutter happens to know EVERYTHING about the local band scene and she GETS coworking and ME <
I broke the news to her over a pancake breakfast that I wanted to work on shared rehearsal space. She was instantly on her phone texting her music friends and getting traction for the idea. I hadn’t even swallowed my bite of food.
I’ll stop to interject that Julie has been involved with Spokesbuzz since it started helping local bands get national attention and Spokesbuzz just happens to have their world headquarters at Cohere.
The above announcement is all fine and well. New coworking spaces and their communities get announced like every 2.4 seconds these days. Nothing really fancy there. What IS fancy is that I’m going to tell you EVERYTHING about the process of building a new community AS IT HAPPENS. Yes, Beth and I wrote a couple of coworking ebooks for you about starting coworking communities but that was done AFTER we had gone through it. It’s one thing to remember how you did it and edit it down and make it consumable. It’s another thing to bring you along on the journey in real time where you can really see how complex and often joyous and painful it can be. The number one question people always ask us veterans of the coworking scene is, “how do you create community?” Well, my dear ones, watch for these blog posts to come on Fridays. Not every Friday mind you, I’m not a superhero. I’ll tell you pretty much everything that happened each week or two that will move us closer to or further away from our goal of creating a shared space and community for musicians in Fort Collins.
I say “closer to or further away from our goal” because there are 7 gabillion variables and my gut intuition that will let us know if we’re on the right path or if Cohere Bandwidth will never come to fruition. The fun part is the process. I hope you’ll join us no matter the outcome and learn something along the way.